Imagine the amount of energy, money and resources invested into a single marketing campaign to call attention to a specific product, service, concept or another area. A company is only as exceptional as the people in it, and to get exceptional people, a strong recruitment process is a must. An efficient recruitment process is an organization-specific sourcing model that aims to find the right fit for the right job at the right time. Recruitment is a process of finding and attracting the potential resources for filling up the vacant positions in an organization. It is a step-by-step approach to bringing in talented people who can help the company grow. It sources the candidates with the abilities and attitude, which are required for achieving the objectives of an organization.